WARNER CLASSICS LAUNCHES EXCITING NEW
CAMPAIGN TARGETING OLDER AUDIENCES
In a bold strategic move, Warner Classics has unveiled a new campaign centered around attracting older consumers. The initiative will extend across a variety of new releases and marketing efforts, helping to build strong ties with the always-important 85+ demographic.
The campaign will launch with a brand new reissue series entitled Golden Years Classics, featuring such compilations as “Classical Music to Drive Slowly and Erratically To” and “100 Best Classics for Sitting in a Rocking Chair and Incoherently Mumbling about ‘Kids These Days.’” Upcoming photoshoots for new releases will also feature current Warner Classics & Erato artists dressed alluringly in matching top-and-bottom velour track suits and the latest New Balance sneakers. And starting in May, Warner will begin pack a sizeable square of delicious Peanut Brittle inside each new catalog box set release!
This summer will see the launch of a riveting concert series fusing traditional Classical music with the dangerous “Hot Jazz” that’s got all the hippest joints in town a-swingin’. And speaking of hip joints: Warner Classics will be conducting a global contest where one lucky winner will receive a brand new replacement free of charge!
Says Warner Classics’ Global President: “We firmly believe that the elderly are the future, and we’re confident that this innovative new campaign will help convince them that classical recorded music is not, in fact, just ‘some new-fangled technological doo-dad that came straight from the Devil,’ but is in fact one of life’s great joys, and something which we are proud to champion.”
The campaign will launch with a brand new reissue series entitled Golden Years Classics, featuring such compilations as “Classical Music to Drive Slowly and Erratically To” and “100 Best Classics for Sitting in a Rocking Chair and Incoherently Mumbling about ‘Kids These Days.’” Upcoming photoshoots for new releases will also feature current Warner Classics & Erato artists dressed alluringly in matching top-and-bottom velour track suits and the latest New Balance sneakers. And starting in May, Warner will begin pack a sizeable square of delicious Peanut Brittle inside each new catalog box set release!
This summer will see the launch of a riveting concert series fusing traditional Classical music with the dangerous “Hot Jazz” that’s got all the hippest joints in town a-swingin’. And speaking of hip joints: Warner Classics will be conducting a global contest where one lucky winner will receive a brand new replacement free of charge!
Says Warner Classics’ Global President: “We firmly believe that the elderly are the future, and we’re confident that this innovative new campaign will help convince them that classical recorded music is not, in fact, just ‘some new-fangled technological doo-dad that came straight from the Devil,’ but is in fact one of life’s great joys, and something which we are proud to champion.”
